You must have seen that many companies have spokes persons. But have you wondered why this happens?

Well, having a spokesperson for your brand is a great way to connect with the customer. With this, the human value of your brand comes in front of the customer. With this you can give the message that you are not just there to earn money in the market. Most of the spokes person of any brand talks about that brand in front of the public. If you are the owner of your brand. Then you can also become a spokes person yourself.

That’s because you know your brand better. You know more about your own brand vision than any other person. So with the help of this technique you can get good position. You can accomplish a lot by talking to people about your vision. In this way your company can also win the trust of the people.
You should know that there are many types of spokes persons as well. In the same way, there is also a type of accidental spokes person. They can also become the real voice for your brand. Its most famous example is Jared Fogle. Whom sandwich company Subway made spokes person. He had ordered a subway of so much money in 3 months that his name was printed in the newspaper. Which was taken advantage of by the Subway company and they were appointed as spokes person only.

But whenever you choose a spokesperson for your company, do it with great care. You should know that spokes persons can brand your company and they can also bring down the name of your company.

Celebrities can also be made spokes persons. One advantage of this is that they already have a large audience. But can it also harm you? what is that? This can also give you a fake audience.

Therefore, before choosing any spokesperson for your brand, do a lot of research.

LifeChangingThoughts ByReema Srivastava

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