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Companies used to aim for a faceless image, but authentic connections are more effective
Imagine that you have to go out somewhere. For that you have to catch a flight from the airport. You call a taxi for the flight. You were going to the airport by taxi. Then suddenly the taxi driver starts talking to you. You find his personality interesting. You start the conversation. You like the conversation of that driver so much that you take his number while getting down. The next time you have to go to the airport, you will call him. This is how you get down while speaking to him.
Air hostess is available after boarding the plane. He also has a smile on his face. But whatever she talks to you. She does this by reading from the file.
Whose personality are you more impressed with now? Whenever you tell your friend about whom will you tell? You will talk to your friend only about the driver. The reason behind this is that his personality has left an impression on you.
Whatever be the business, whether it is small or big, personality is needed to carry it forward.
In this summary, you will know how to create face value of business. Along with this, you will also know how to create a strong personality for your company.
So let’s get started!
You travel in any city of the world, there you will definitely find McDonald’s outlets. It may also happen that their outlets may also be the landmarks of your home town. McDonald’s face lace is known as the prime example of the company. There is no personal identification of his restaurant.
In earlier times, the approach similar to McDonald’s was adopted by many companies. Then the companies used to run on the trust of the customer. That’s why she did not make face to any personality. They also got the result as expected.
In that process, he was never able to talk directly to the employee of the company with the customer power. But now the time has changed. Now the success of any company depends on how is the relationship between it and the customer. Although still many companies are faceless. This is the reason why he is also disconnected from the customer.
In today’s era, companies make another mistake. That is, they do not make their own rules and policies practical. For EXAMPLE, the author shares his own experience with an airline company.
He tells that many times he has not got a ticket in the last minute of travel in the airline. Even if the seat in that airline remained vacant. The reason behind this is that it was the policy of the airline company that it does not issue tickets 30 minutes in advance.
Now you think that how bad this rule is for the customer?
Only faceless companies can treat the customer like this.
That’s why the authors want to advise that if you have a company or you are about to start any business. Then it should be your endeavor that you can make a good bond with your customer.[ms_get_published_post]
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