What should be the main objective of any brand? Should it be that it can grab the attention of its customer? But how can this be done?
Many companies use many marketing tools to grab the attention of the customer. But these tools do not last long.
In simple language, the author wants to tell that you should not use marketing tools to capture the heart of the customer.
Apart from this, there are some simple tools. Whose help you can take. For example, it should be authentic, original, unique and talkable.
First of all, keep your brand unique. Create a product that will help you stand out in the market.
The second quality should be so good that it becomes your authenticity.
The third will maintain a conversation with the customer. This will give a lot of publicity to your product with the help of word of mouth.