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  • Have you heard the old saying that success is 20% creativity and 80% marketing? Forget him, because he is absolutely wrong.

  • If you want to have a Perennial Product – a product that will sell for the whole year – then you will have to work a lot on your creativity part. Marketing is not a magic wand. To be successful, your product has to be better than the world from the start, and it takes a lot of hard work to create such a product. No one understands this better than Microsoft. He had launched some very bad products in the market, with the hope that the right marketing would drive his products in the market. But the plight of their mp3 player Zune and their search engine Bing tells a different story. On the other hand, Microsoft Office is a very good Perennial Seller even after 25 years, simply because it has an amazing design. But a product has to be created before it can be marketed, and mere ideas can’t take you anywhere.

  • Now think of those writers who have not written anything till date. You must have also seen such people; They will eat your head with their ideas and their boasting, but will not write anything. It is one thing to have an idea for a movie or a plan for a start-up, and quite another to actually do something. Ideas alone have no value. Follow the advice of Sarah Silverman, a writer and comedian: You don’t need anyone’s permission to write; You just write

  • So do you know how to turn an idea into a reality? And what kind of hard work is required for that? Let’s see.

By REEMA SRIVASTAVA

I AM MUKESH KUMAR SRIVASTAVA

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